If you’re a parent to a little girl, then you might have something I like to refer to as “The Pink Load” in your laundry routine. My daughter goes through enough pink things, about every other day or so, to constitute an entire laundry load of nothing but pink.
I never thought of myself as the mom who would buy her daughter everything in pink, and I think the idea that every toy for girls HAS to be pink is ridiculous. However unintentionally, through clothing she has been given as gifts or hand-me-downs, picked out herself, or purchased by me, pink is making its presence known in my daughter’s world.
Her faith in Santa was shaken mightily when he brought her a blue bike instead of a pink bike for Christmas. She still hasn’t gotten over it. I’m left wondering, is her love for pink just her personal affinity, society’s influence, or both?
Why is pink for girls? The fact remains that the assignment of colors to indicate gender is completely arbitrary. In fact, a century ago, blue was often the preferred color for girls, and pink for boys. It was thanks to retailers’ marketing efforts in the 1950s that the current color coding came to be accepted.
Pink is beautiful. I celebrate and embrace it. It’s sweet, it’s fun. It reminds me of rosy cheeks and rose buds. Yet it is too rigid to say that girls and boys must be confined to one color when the whole color spectrum should be available to them to enjoy.
So for today, for my daughter it’s pink. As a teen, it might be blue, for her jeans or her hair.
But no matter what color she picks, she fills my world with rainbows.